SWAROVSKI OPTIK manufactures products that encourage people to experience nature, to appreciate its value, to commune with it, and to ensure its continuity. In other words, our company’s business is about the long-term vision in every respect. This is because we operate with a sense of responsibility now and will continue to do so in the future, in every enterprising endeavor and area of activity we are involved in. Our definite commitment to the company’s location in Absam means that we are making a major contribution to the region’s strong development. There is also SWAROVSKI OPTIK’s support for sustainable growth and continuity down the generations. At SWAROVSKI OPTIK we regard sustainable management as our natural approach to doing business, as well as an investment in our future. Our corporate objectives are aimed at a sustainable rise in company and brand value, global market leadership even in volatile times through greater “flexibility,” as well as profitable growth and secure jobs.